Difference between Search Engine Optimization and Social Media Optimization

SEO stands for search engine optimization and SMO stands for social media optimization. SEO utilizes search engine whereas SMO uses social media for enlarging visibility as well as visitors of respective contents. Social media optimization concentrates on the publication of the contents with the help of the utilization of social media to build it more visible on the social sites. On the other hand, search engine optimization has certain rules which should be followed rigorously for increasing respective organic searches of particulars and information and also accomplishing accurate ranking on search engine result page. Search engine optimization has two types of optimization namely on-site and off-site while social media optimization has only one site namely offsite. The main platforms of search engine optimization are Google, Bing, and Yahoo. On the contrary, the basic platforms of social media optimization are Facebook, Twitter, LinkedIn, Instagram and Snapchat.