How to Grow a Brand With Social Media Contests?
Running a social media contest is a fantastic opportunity to amplify a brand, products and services. Social media contests are one of the few effective ways to boost a brand online with a minimal promotional budget. Before getting started with the contest, it is important to establish SMART goals for the KPIs that you want to hit, the goals that are specific, measurable, attainable, relevant and time-bound. A social media contest can provide more value with the business such as boosting brand or product engagement, increasing social following, growing an email list, encouraging community engagement, Understanding clients better through surveys. When running a contest, you need to determine which social networks use to accept contest entries. Promote the contest heavily where the customers are most likely to engage and provide them additional entries for each of the social networks they visited. Entering a contest can be as simple as sharing a post to encourage more entries and brand awareness or following certain social accounts and using a hashtag to track entries. The length of the contest should depend on the value of the prize. A large prize will sit in the back of people’s minds even after they have entered, and you can keep the excitement going by allowing more entries daily or weekly. OV International Services Pvt. Ltd is a software development company in Kolkata, which offers a complete package of website design & development with an affordable price.