The Difference between Traditional Marketing and Digital Marketing
Digital Marketing is more advantageous than traditional marketing. In Digital marketing, you can target a local customer and also an international one. The customer can choose how they want to receive your content; that is one customer may like to read a blog post; another customer may like to watch a YouTube video. Traditional marketing doesn’t give the customer a choice. It has very little interaction between the medium used and the customers, the goal of reaching people is low since it involves the limited customer. But Digital Marketing is a very interactive means of reaching a customer with the use of social media networks. You can encourage your customers and users to take action, visit your website, read about the product and service, rate them and provide feedback which is visible to the market. Traditional Marketing is costly since it includes the promotion of your product or service through hard copies that is the printed materials or advertising on the radio or TV channels. You also need to hire people to distribute your printed materials for advertising for that particular product or service. But digital marketing is cost-efficient. Though some invest on paid ads online, the cost is cheaper compared to traditional marketing. Traditional marketing strategy cannot be easily measured because it involves one way communication but the benefit of using digital marketing is that the results are much easier to measure, for example, a digital campaign can reach an infinite customer, it is possible to tailor a digital campaign to reach a local customer but it can also be used on the web. OV International Services Pvt. Ltd is a software development company in Kolkata, which offers a complete package of website design & development with an affordable price.